I want to help you amplify your vision and put it in the hands of your players.
I’ve hyper specialized in videogame UX UI Design over an 18+ year career in the games industry, working for and with the biggest teams and IPs in the world.
I started Go Boldly Design as my way of democratizing access to high-tier UX UI expertise, for small ambitious teams with big dreams by making insights and strategies developed over a long storied career, available to studios that would never be able to afford this tier or support otherwise.
Having shipped over 30 games that include award winning AAA blockbusters like Call of Duty: Modern Warfare, Company of Heroes II and dozens more, my experience building for PC, console and mobile have led me to develop frameworks and strategies that allow team to demystify UX UI design and own this core pillar internally; to control both the creative and economic outcomes of great UX UI design.
Today’s market is looking for signs of a competently made, complete product; Not just a collection of mechanics or an attractive aesthetic. Developers must rebuild the social contract of trust between creative and customer, and players are watching for UX UI design as an indicator of the level of care and polish they can expect from the entire experience. Developers who ignore this will continue to struggle in today’s market and beyond.
Success will come from delivering value at every step.
It’s about respecting expectations and delivering compelling spaces to spend time & money. You get there by building an experience unburdened of fear, inertia & habit.
Let’s ship the best version of your game, together!
Success in the videogames landscape has never been so challenging. As success is measured by higher and higher benchmarks, the risks associated with launching a product that doesn’t connect with its audience have never been more punishing.
Meet the market where it is; not where you hope it will be.
To be successful in this competitive, attention based, trust based market today, UX simply has to be more than an afterthought or veneer; It has to be the literal interface where both product and user showcase the best of themselves.
A strategy that aligns your design intention with player expectations is critical!. Every advantage counts, and better UX is the key to better performance. The market is demanding to be heard, and have the sophistication to be discerning.
UX UI design is the under-utilized advantage your competitors are not leaning into. Let this vertical be your signal to players, that you’ve built something with them in mind. Let them see you’re worth their time, money and attention.
If there’s ever been a time to invest in expert UX UI design leadership, it’s now.
Rather connect via email?
Find me at ruwan@goboldly.co